Comments on: Episode 15 http://pushmyfollow.com/2008/10/episode-15/ A podcast about social media and other things Sat, 10 Apr 2010 00:53:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rob Blatt http://pushmyfollow.com/2008/10/episode-15/comment-page-1/#comment-850 Rob Blatt Thu, 09 Oct 2008 13:17:41 +0000 http://pushmyfollow.com/?p=91#comment-850 Ever Dan Ackerman Greenberg pulled back a bit from that post: http://www.techcrunch.com/2007/11/24/follow-up-to-the-viral-video-post-dan-wants-another-word/ I think that the viral videos with longevity are the organic ones. People aren't still viewing Kobe Branyt jumping over a car or the ball girl who scales a wall to catch a fly ball anymore, but they still talk about Chris Crocker and Charlie the Unicorn. Ever Dan Ackerman Greenberg pulled back a bit from that post:

http://www.techcrunch.com/2007/11/24/follow-up-to-the-viral-video-post-dan-wants-another-word/

I think that the viral videos with longevity are the organic ones. People aren’t still viewing Kobe Branyt jumping over a car or the ball girl who scales a wall to catch a fly ball anymore, but they still talk about Chris Crocker and Charlie the Unicorn.

]]> By: p0ps http://pushmyfollow.com/2008/10/episode-15/comment-page-1/#comment-849 p0ps Thu, 09 Oct 2008 12:48:54 +0000 http://pushmyfollow.com/?p=91#comment-849 Another good conversation. I'm here to support the idea that viral videos usually have a lot of staff time behind them. I remember this Techcrunch interview with a guy whose team pull out all stops to try to make videos viral for clients. His method illustrates that it takes way more design and marketing work than just having attractive content. Like everything else on the web, the viral videos are being gamed. At my company, after reading this interview, we gave up hope of having a runaway viral hit video, there's no way we'd have the time to do anything like the campaign outlined here. http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/ Another good conversation. I’m here to support the idea that viral videos usually have a lot of staff time behind them. I remember this Techcrunch interview with a guy whose team pull out all stops to try to make videos viral for clients. His method illustrates that it takes way more design and marketing work than just having attractive content. Like everything else on the web, the viral videos are being gamed. At my company, after reading this interview, we gave up hope of having a runaway viral hit video, there’s no way we’d have the time to do anything like the campaign outlined here.
http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

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